Visa’s (VS) Asia Pacific (AP) region Purchase Dollar Volume (PDV) rose year-on-year (Y/Y) by 15.0% on a local currency basis in the first quarter (Q1/14) to US$328 billion. On a US dollar basis PDV was up 11.2%, according to CardData. Based on PDV, the VS AP region is the fastest growing region, outside the U.S.
VS AP Gross Dollar Volume (GDV) was up 11.0% on a local currency basis to US$479 billion in Q1/14, compared to US$493 billion in Q4/13 and US$449 billion in Q1/13. On a US dollar basis GDV was up 6.6% Y/Y.
The average purchase ticket in the VS AP region declined 2.8% Y/Y. One-year ago it stood at US$94.67, compared to US$92.19 in Q4/13 and US$91.98 in Q1/14, according to CardData.
VS AP Cash Dollar Volume (CDV) increased 3.2% on a local currency basis in Q1/14 to US$151 billion. The total number of Cash Transactions (CTX) rose to 853 million, compared to 755 million one-year ago.
VS has an estimated 725 million cards-in-force (CIF) currently in the AP region, compared to 682 million in Q1/13. The total number of accounts rose to an estimated 625 million in Q1/14, compared to 581 million for Q1/13. (As of January 1, 2014 VS no longer updates cards and accounts on a quarterly basis)
RAM Research projects VS AP PDV will rise to US$338 billion in the second quarter.
*RESOURCES:*
For more data on Visa’s AP Region access CardData®. For information and commentary on Visa’s AP Region visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. Custom RAM Research® projects on Visa’s AP Region are available exclusively through CardWeb.com.®
*NOTES:*
Total volume, payments volume and cash volume, and the number of payments transactions, cash transactions, accounts and cards represent cards carrying the Visa, Visa Electron and Interlink brands. Card counts include PLUS proprietary cards.
Payments volume represents the aggregate dollar amount of purchases made with cards carrying the Visa, Visa Electron and Interlink brands for the relevant period; and cash volume represents the aggregate dollar amount of cash disbursements obtained with these cards for the relevant period and includes the impact of balance transfers and convenience checks; but excludes proprietary PLUS volume. Total volume represents payments volume plus cash volume.
Visa payment products are comprised of credit and debit programs, and data relating to each program is included in the tables. Debit programs include Visa’s signature based and Interlink (PIN) debit programs.
The data presented are based on results reported quarterly by Visa’s financial institution clients on their operating certificates. Estimates may be utilized if data is unavailable. On occasion, previously presented information may be updated.
