Visa’s (VS) Latin America Caribbean (LAC) region Purchase Dollar Volume (PDV) rose year-on-year (Y/Y) by 14.3% on a local currency basis in the first quarter (Q1/14) to US$95 billion. On a US dollar basis PDV was down 0.4%, according to CardData. Based on PDV, the VS LAC region is the second largest region.
VS LAC Gross Dollar Volume (GDV) was up 11.6% on a local currency basis to US$250 billion in Q1/14, compared to US$287 billion in Q4/13 and US$262 billion in Q1/13. On a US dollar basis GDV was down 4.5% Y/Y.
The average purchase ticket in the VS LAC region declined 9.4% Y/Y. One-year ago it stood at US$44.20, compared to US$43.90 in Q4/13 and US$40.05 in Q1/14, according to CardData.
VS LAC Cash Dollar Volume (CDV) increased 10.0% on a local currency basis in Q1/14 to US$155 billion. The total number of Cash Transactions (CTX) rose to 985 million, compared to 926 million one-year ago.
VS has an estimated 440 million cards-in-force (CIF) currently in the LAC region, compared to 431 million in Q1/13. The total number of accounts rose to an estimated 410 million in Q1/14, compared to 402 million for Q1/13. (As of January 1, 2014 VS no longer updates cards and accounts on a quarterly basis)
RAM Research projects VS LAC PDV will rise to US$101 billion in the second quarter.
VISA LAC Purchase Dollar Volume (PDV) & Purchase Transactions (PTX)
PERIOD PDV PTX
1Q/2013: $99 billion 2240 million
2Q/2013: $101 billion 2305 million
3Q/2013: $98 billion 2348 million
4Q/2013: $110 billion 2506 million
1Q/2014: $95 billion 2372 million
Source: CardData; Visa
For more data on Visa’s LAC Region access CardData®. For information and commentary on Visa’s LAC Region visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. Custom RAM Research® projects on Visa’s LAC Region are available exclusively through CardWeb.com.®
Total volume, payments volume and cash volume, and the number of payments transactions, cash transactions, accounts and cards represent cards carrying the Visa, Visa Electron and Interlink brands. Card counts include PLUS proprietary cards.
Payments volume represents the aggregate dollar amount of purchases made with cards carrying the Visa, Visa Electron and Interlink brands for the relevant period; and cash volume represents the aggregate dollar amount of cash disbursements obtained with these cards for the relevant period and includes the impact of balance transfers and convenience checks; but excludes proprietary PLUS volume. Total volume represents payments volume plus cash volume.
Visa payment products are comprised of credit and debit programs, and data relating to each program is included in the tables. Debit programs include Visa’s signature based and Interlink (PIN) debit programs.
The data presented are based on results reported quarterly by Visa’s financial institution clients on their operating certificates. Estimates may be utilized if data is unavailable. On occasion, previously presented information may be updated.
LAC is comprised of countries in Central and South America and the Caribbean. .