RewardsNOW is launching its loyalty programs for three new clients during the first quarter of this year. In partnership with CO-OP Financial Services, RewardsNOW worked with Michigan Community Credit Union, based in Jackson, Michigan, to convert their existing credit and debit card loyalty program to the RewardsNOW platform. In addition to earning points (by using their credit or debit card) from the credit union everywhere they shop, Michigan Community CU’s members earn bonus points from merchants when they shop locally using their Michigan Community CU debit or credit card at retailers included in Shop Main Street, RewardsNOW’s local discount shopping program; or online through ShoppingFLING, RewardsNOW’s online shopping mall. Sterling United Federal Credit Union, based in Evansville, Indiana also launched their Premier Points loyalty program to encourage greater debit card use and reward their most loyal members. The Premier Points program offers Sterling’s members seamless access to use their earned points for a full range of redemption choices. Meanwhile, Tri-State Dental Supply, Inc. based in Monroe, New Jersey, launched their new program, Tri-State Dental Dollars. The Tri-State Dental Dollars program is a loyalty program designed to drive higher levels of purchasing and to reward its best customers utilizing Tri-State’s services. Customers of Tri-State Dental Supply earn 1 point for every dollar they spend on purchases made with Tri-State Dental.