A new research report finds the total dollars loaded through prepaid card malls grew 19% last year. Mercator says the growth indicates the importance of the channel to shoppers and shows why prepaid providers should consider card malls as part of their overall prepaid distribution strategy.
The new Mercator report examines the size and diversity of prepaid loads through card malls hosted in third-party retailers’ locations. The convenience and variety of cards offer consumers a way to buy gifts, access financial services, and obtain cell phone service.
Companies cited in the report include American Express, Blackhawk Network, Discover, epay, Euronet WorldWide Inc., Green Dot, InComm, MasterCard, and Visa.
For more data on Card Malls access CardData®. For information and commentary on Card Malls visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. Custom RAM Research® projects on Card Malls are available exclusively through CardWeb.com.®