U.S. Bank and San Diego-based Mitek have teamed to enable a new mobile app that makes applying for a Minnesota Twins Rewards MasterCard as simple as snapping a photo of a driver’s license with the camera of an Apple iPad.
The pilot is being conducted at Target Field, home to the Minnesota Twins, where Twins employees are stationed across the facility to accept applications. The new app allows Twins employees to scan an applicant’s driver’s license to fill in much of what’s needed to apply for the Minnesota Twins Rewards MasterCard, which is issued by U.S. Bank.
The information needed to populate the application is captured with a snap of a photo, after which the applicant can verify the information and add additional information for a few other required fields not resident on the driver’s license. The application is then processed normally, using the same criteria for approval as is standard for the Minnesota Twins Rewards MasterCard. The new feature has been in place since June, and has been well received by Twins fans and employees.
Mitek’s patented mobile photo technology automatically captures images of personal and financial documents and then extracts relevant data. This enables consumers to use the Camera as a Keyboard to reduce friction for mobile check deposit, account opening, bill payment, insurance quoting, and many other use cases. This innovative technology is licensed by more than 2,000 organizations and used by tens of millions of consumers enabling increased customer acquisition, retention and operational efficiency.
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