Prepaid card specialist Blackhawk is integrating with Google Wallet. Blackhawk will provide expanded capabilities including verifying the gift card is active and checking its balance. With these capabilities integrated with the existing Google Wallet platform, users also have access to exclusive promotions.
Google Wallet customers will have the ease of conveniently managing and redeeming gift cards directly from their mobile device.
Google Wallet users can take a picture of their cards using their phone’s camera or by manually entering the card number and pin. Electronic gift cards can also be saved directly to their Google Wallet by clicking “Save to Google.” Consumers can then show their phone to the cashier at checkout to redeem their gift card at participating locations. For certain gift cards, users can check their balance in real-time and receive reminders to use their gift cards when they are near stores.
Blackhawk Network supports the program management and distribution of gift cards, prepaid telecom products and financial service products across a global network. Blackhawk’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets.
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