The US Patent & Trademark Office last week published Apple’s latest trademark filing for their updated “Passbook” icon which adds the new Apple Pay component to the top layer of the icon. The actual filing was made September 29.
In the filing Apple notes that the new Passbook stores boarding passes, tickets, gift cards, and more ” and automatically displays them on your Lock screen when and where you need them. And with Apple Pay, it can also keep track of your most recent purchases.
According to Patently Apple: n respect to the addition of the Apple Pay component to the new Passbook icon Apple notes in their description of the change to the US Patent and Trademark office that the change includes “a red strip with white silhouette of the back of a credit card.”
According to US Patent and Trademark Office’s documentation, the trademark was filed under International Class 009 which specifically covers “computer software for organizing, storing, providing access to, redeeming, scanning, sharing, and providing information about goods, services, discounts, tickets, boarding passes, coupons, consumer loyalty programs, and gift cards concerning a wide range of consumer products, services, and cultural, sporting and entertainment events; computer software for promoting the goods, services and providing information of others over a global communications network in any format, namely, handheld digital mobile communications devices; computer software for downloading and storing vouchers and tickets for admission to sporting, cultural and entertainment events; data synchronization software; computer software for capturing, managing, and storing credit card and debit card information; computer software to facilitate electronic payments through the use of biometric technology. ”
Apple announced Apple Pay one month ago.
Apple Pay supports credit and debit cards from the three major payment networks, American Express, MasterCard and Visa, issued by the most popular banks including Bank of America, Capital One Bank, Chase, Citi and Wells Fargo. Other banks coming aboard soon include Barclaycard, Navy Federal Credit Union, PNC Bank, USAA and U.S. Bank.
In addition to the 258 Apple retail stores in the US, some of the nation’s leading retailers that will support Apple Pay include Bloomingdale’s, Disney Store and Walt Disney World Resort, Duane Reade, Macy’s, McDonald’s, Sephora, Staples, Subway, Walgreens and Whole Foods Market. Apple Watch will also work at the over 220,000 merchant locations across the US that have contactless payment enabled. Apple Pay is also able to make purchases through apps in the App Store.
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