Card-based decoupled debit (ACH) payment solutions provider, National Payment Card Association (NPCA), has changed its name ZipLine. The company also hired a new CEO.
The company’s tag-line ‘The Rewarding Way to Pay’ also describes ZipLine’s strategy of using decoupled debit as a highly effective loyalty tool.
The company began in 2005 as S&H (Sperry and Hutchinson) National Check Card, and soon transitioned to National Payment Card Association, the company’s name for the past seven years. But company officials felt the time had come for a name that reflects its overall vision and mission, which is to provide merchants with low-cost, user friendly, data rich, secure payment solutions that help drive higher margin sales.
ZipLine hired Stephen Goodrich as CEO to coincide with its rebranding initiative.
A veteran of the payments industry, Goodrich joined NPCA as President in 2012 after serving on its Board for two years. Goodrich is the founder and former CEO of PowerPay, a payments processor he guided from start-up to Inc. 500 selection in just five years. Goodrich was a thought leader in the development of PowerPay’s sophisticated risk management systems, as well as a driver of its automated merchant boarding system which utilized instant account activation for e-commerce merchants; two key components to the company’s phenomenal growth.
In his new leadership role at NPCA, Goodrich–who replaces founder Joe Randazza– will continue to build out the organization’s decoupled debit (ACH) and mobile payment platforms, with an eye toward emerging verticals and consumer opportunities. Randazza remains on the Board.
Goodrich has been instrumental in many of NPCA’s initiatives, including its payments initiatives in the web-enabled connected car space. NPCA also made news as the payments platform behind Cumberland Farms SmartPay Biz program, the first commercial offering of a decoupled debit product, which follows the highly successful consumer launch of Cumberland’s SmartPay program.
ZipLine says it is the leader in decoupled debit (ACH) payments and the largest processor of mobile payments in the C-store vertical, ultimately strives to become the de facto standard in decoupled debit while continuing to develop innovative new payment solutions by leveraging emerging technologies around mobile, data and analytics.
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