Atlanta-based Parkmobile USA has inked an agreement to establish a joint venture with SP Plus. The joint venture will combine two parking transaction engines.
The joint venture, Parkmobile, LLC, will be a leading provider of on-demand and prepaid transaction processing for on- and off-street parking and transportation services. Day-to-day operations of the joint venture will be the responsibility of the Parkmobile USA management team.
Parkmobile will contribute its on-demand parking transaction engine that allows consumers to transact real-time payment for parking privileges in both on- and off-street environments. SP+ will contribute its proprietary Click and Park® parking prepayment system, which enables consumers to reserve and pay for parking online in advance.
The joint venture will be first to market with a comprehensive solution that addresses all parking verticals and consumer needs by leveraging the Parkmobile consumer brand and the Click and Park® white label parking prepayment transaction engine.
The fully-integrated solution will be available for deployment to existing Parkmobile and Click and Park® clients and channel partners, including the approximately 4,200 locations and 2.1 million parking spaces operated by SP+.
Customers will soon have the opportunity to pay for on-demand and prepaid parking from one mobile app using mobile applications for iPhone, Android, Windows 7, Blackberry and Amazon smartphones. The new integrated solution will become available through both the Parkmobile and ParkNow app, online viawww.parkmobile.com and www.park-now.com, or on a white label basis. Once registered, they can use a mobile app, the internet, or call toll free to pay for parking. After setting up the account, customers can immediately start using the system with their registered mobile phone. They can also select an option to receive alerts and reminders.
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