Brazilian-based digital payments company UOL BoaCompra and VALVE have inked a deal to support local currencies and payment options available on online game specialist Steam in both Mexico and Turkey.
Since 2012, VALVE has been using UOL BoaCompra’s payment methods to allow gamers in Brazil to choose local payment methods when purchasing in Steam, and now the successful cooperation has been extended to Mexico and Turkey, two of the most promising and rapidly expanding online game markets.
Up until this year, Steam supported only five currencies worldwide for more than 75 million active accounts. Territories outside of these transacted in USD via international credit card and basic local options. However, international credit cards are vastly inaccessible in markets such as Mexico and Turkey, where alternative local payment methods are the predominant way to pay online.
VALVE is the creator of best-selling game franchises (such as Counter-Strike, Dota 2 and Team Fortress 2).
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in LATAM,Portugal, Spain and Turkey. As part of Brazil’s largest internet company and content portal, UOL BoaCompra’s game portals aggregate more than 1.2 billion page views per month.
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