Sunoco has picked VeriFone as the exclusive media provider for Sunoco’s fueling islands. The Company says it sought a PCI-compliant and EMV-ready payment platform to engage consumers during fueling.
VeriFone says it will provide Sunoco with cutting-edge dispenser card readers that have integrated video screens and dynamic streaming content. These payment terminals will enhance the fueling experience for Sunoco’s customers and provide a cost-efficient EMV strategy for Sunoco’s growing network of branded retailers.
VeriFone’s Secure PumpPAY offers a unique mix of advertiser-funded offers, coupons, and other relevant content through VeriFone’s VNET – At the Pump media service. The Secure PumpPAY card readers offer lightning-fast card processing and robust technology that will integrate seamlessly with Sunoco’s CurrentC mobile payments platform.
Inside Sunoco’s convenience stores, VeriFone provides LiftRetail, also known as VNET – InStore. Through integration with Sunoco’s point-of-sale, LiftRetail’s consumer-facing screens display real-time targeted offers and upsell opportunities to the shopper. Consumers can simply touch the screen to accept the offers.
Following this agreement with Sunoco, VeriFone partnered with Gilbarco Veeder-Root, the worldwide leader in forecourt retail petroleum technology, to collaborate on delivering this type of comprehensive pump, media and payment offering. The result is the largest at-pump interactive digital media network worldwide, encompassing more than 50,000 digital screens in taxis, gas pumps and convenience stores.
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