Men’s fashion brand 2(X)IST via “Virtual Stores” has partnered with innovative mobile platform PowaTag to transform the way people shop.
Millions of passersby in December will be able to browse and purchase the latest 2(X)IST underwear ranges by using their phone to scan tags on virtual storefronts across key locations in the heart of the city making ordinary street corners a virtual marketplace for 2(X)IST.