San Francisco-based Boku has inked a deal with 3 Hong Kong, the mobile division of Hutchison Telecommunications. Last year smartphone penetration in Hong Kong stood at over 87%, with more than 31% of the population owning more than one phone.
Through the new partnership with Boku, 3 Hong Kong subscribers will be able to make purchases on their mobile devices using their mobile phone numbers. At checkout, users choose an item they want to purchase, enter their mobile numbers, and confirm the purchase via text. Their items are then billed to their mobile accounts.
Boku, the global leader in direct carrier billing-based mobile payments, reaches more than 4 billion consumers in more than 70 countries. Its bank-grade payments technology allows consumers to charge purchases to their mobile phone bill. Boku partners with global merchants including Facebook, Sony, Spotify, Electronic Arts, Valve, Wargaming, and many more. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku is funded by leading Silicon Valley entrepreneurs and venture capitalists including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA.
3 Hong Kong is a mobile service provider in Hong Kong offering advanced voice, data and roaming services under the “3” brand via its 4G LTE, 3G and GSM dual-band networks.
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