Austin-based Buzz Points has named Dwayne Spradlin as Chief Executive Officer. Since its launch, Buzz Points has expanded to 32 markets in 24 states.
Spradlin has 25 years of diverse experience, including serving as President of Austin-based Hoover’s, where he grew revenues to $100 million during his tenure and capitalized on analysis and interpretation of rigorous financial data.
He most recently served as CEO of the Health Data Consortium in Washington, D.C. Mr. Spradlin was also CEO of Boston-headquartered InnoCentive, an internationally recognized pioneer in online open innovation and crowdsourced R&D that connects organizations such as NASA, Boeing and P&G to a global network of problem solvers from over 200 countries. Prior to InnoCentive, he served as President and COO of Philadelphia-based StarCite, as Senior Vice President of Corporate and Business Development at VerticalNet, and as Director of Emerging Technologies at PricewaterhouseCoopers.
Buzz Points is the only merchant-funded rewards platform that works exclusively with community financial institutions and local businesses to engage mutual customers. Members earn points on every transaction by using their debit and/or credit cards wherever they shop, with bonus points awarded for shopping with local merchants. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the data analysis and targeted marketing technologies they need to expand their market reach, attract new business, and increase the loyalty of existing customers. In 2014 Buzz Points received a significant strategic investment from PULSE Network, a wholly owned subsidiary of Discover Financial Services, as part of a larger $19 million financing round from multiple investors.
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