San Francisco-based The CardLinx Association is kicking off a robust schedule of events for February and the Spring. Each forum in the series will focus on a dynamic area in card-linked offers.
The 2015 CardLinx Forum Series on February 24 in San Francisco. Executives from payments, mobile advertising, and digital commerce companies will address innovation and collaboration in card-linking”the rapidly growing advertising channel that delivers a reward or discount to a consumer’s payment card for automatic paperless redemption, without any codes or coupons.
As momentum in card-linked offers grows with advancements in payments and digital commerce, industry leaders are coming together to transform consumer and merchant experiences across the globe. Each forum in the series will focus on a dynamic area in card-linked offers. The highly interactive format will promote partnerships and include keynote presentations and panel discussions with executives from Microsoft, MasterCard, Facebook, Bank of America, Cox Target Media, Facebook, and FICO among others.
The series is scheduled over four dates and cities:
• Mobile Card-Linked Forum, February 24 – San Francisco
• From Search to In-Store Purchase: SKU Enabled Card-Linked Commerce, April 28 – New York
• Data Driven Commerce: Card-Linking and the Transformation of Offers, May 19 – Atlanta
• U.K. Card-Linked Forum, June – London
CardLinx members serve or represent over 6 million merchants, have issued over 1.9 billion payment cards, and serve consumers with over 200 million card-enabled accounts and over 700 million active daily users.
For additional data on CardLinx visit CardData®. For historical news and commentary on CardLinx visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on CardLinx are available exclusively through CardWeb.