After completing a four-month nationwide rollout of its Preferred Rewards program in October, Bank of America launched a major advertising campaign this week to round up more enrollees.
BofA clients with a personal checking account and a three-month average combined balance of $20,000 or more across their Bank of America checking and savings and/or Merrill Edge investment accounts are eligible to enroll. Once they enroll, as their combined balances grow, so do their benefits and rewards. Preferred Rewards has a three-tier structure, which gives clients opportunities to earn more rewards as their status moves from Gold to Platinum to Platinum Honors.
To date there are more than 1 million clients enrolled in the program.
The ad “Everywhere” features consumers making everyday banking and investing transactions – from ordering a pizza and taking a taxi to making an online trade with Merrill Edge – while gift boxes arrive unexpectedly, representing the everyday benefits that consumers can receive by participating in the Preferred Rewards program. The spot will began airing on January 12 and will run during morning, daytime and primetime programming on the ABC, CBS, FOX and NBC networks.
The ad will also appear on social media channels, live-streaming sports broadcasts and online video. The TV spot and digital advertising will complement current Preferred Rewards banking center signage and Bank of America ATM display screens.
To view the ad click here: https://www.youtube.com/watch?v=gRg717OqBwI
For more data on BofA access CardData®. For information and commentary on BofA visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on the BofA are available exclusively through CardWeb.com.®