Synchrony Financial is plowing bucks into GPShopper, a developer of mobile apps with a focus on the retail industry. GPShopper’s solutions empower retailers to garner customer engagement and loyalty by bridging the online and in-store shopping experience with the use of mobile technologies.
Synchrony Financial research finds consumers are increasingly using their mobile device to research and apply for credit and manage their accounts. In fact, more than 40% of shoppers surveyed report using a mobile device while they are in-store. At the same time, Synchrony Financial continues to see rise in mobile credit applications, which more than doubled year-over-year, while mobile service grew by more than 50%. GPShopper’s platform can connect credit and loyalty with in-store and mobile shopping, to create a branded and seamless customer experience.
GPShopper is an integrated mobile platform with retail clients, spanning apparel, cosmetics, appliances and electronics, and many other segments. GPShopper’s apps and mobile platform have been recognized as best-in-class by retail and technology leaders, winning awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), eTail, AT&T and Intel for excellence in mobile innovation. Forbes named GPShopper one of “Ten Companies Disrupting Their Industries with Technology in 2014”.
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