Gemalto has deployed prepaid EMV banking cards to complement Vodacom’s m-pesa mobile wallet service in South Africa. As a result, Vodacom becomes the first mobile operator to initiate the large-scale rollout of an EMV banking card that is accepted anywhere.
The new card is certified by the major international payment schemes and accepted at any of the 240,000 EMV-compliant payment terminals and over 27,000 ATMs throughout the country, which will significantly extend the reach of the leading South African operator’s services.
Gemalto’s off-the-shelf solution for Vodacom encompasses design and production of the card, as well as automatic packaging and point-of-sales delivery. The card links seamlessly to m-pesa accounts, and gives users the freedom to make payments for goods and services without the need to carry cash.
Because an efficient distribution network is a prerequisite for success in the prepaid market, the m-pesa card is available direct from 8,000 Vodacom agents and enrollment with the company’s secure system is a quick and easy process. Users can check current balances via the mobile wallet app and receive SMS alerts when funds are running low. Furthermore, because it is a PIN-protected virtual account, the user’s credit remains safe even if the card is lost or stolen.
For more data on Gemalto access CardData®. For information and commentary on Gemalto visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on Gemalto are available exclusively through CardWeb.com.®