Orlando-based Funds2Orgs is reinventing crowdfunding with the launch of “Shoe Funding.” On Funds2Orgs’s new website www.shoefunding.com entrepreneurs and others hoping to raise funds for a special endeavor can earn money by collecting new and gently used shoes.
Groups and individuals run national campaigns asking supporters to pledge a certain number of pairs of shoes to donate. These shoes can be dropped off at a local collection center or a mailing label can be printed. Once the shoes are collected, Funds2Orgs pays the fundraiser for each donated pair.
Funds2Orgs has been organizing shoe drives to support microenterprises in developing countries since its inception in 2013, but this new web-based crowdfunding platform enables users to collect shoes across the U.S., as opposed to just in their own city. Local “Shoe Funding” campaigns have already raised more than $1 million for schools, charities and religious groups in a little over a year.
Campaigns are managed on www.shoefunding.com. Participants create customized fundraiser webpages to include information on their fundraising mission, goals and to share images, videos and progress with their followers.
Ideal “Shoe Funding” drives might include:
• Schools, churches and nonprofits funding new programs, mission trips, class trips, equipment or facilities
• Entrepreneurs looking for seed capital to fund a new business, microenterprise, invention or endeavor.
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