Havas has acquired Plastic Mobile, a mobile agency that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives. The new entity will be a full-service mobile agency with practice areas in strategy, user experience, design, and engineering.
Plastic Mobile will be integrated within Canada’s Havas Village offer, which also includes Havas Worldwide, Havas Worldwide Digital, and Havas Media. The acquisition represents Havas’s commitment not only to furthering its mobile and digital capabilities in Canada, but also to bolstering it’s offering to North American clients. It follows on the recent announcement of Havas Worldwide Canada’s restructuring and the integration of its Toronto and Montreal teams within the Havas village model.
Paris-based Havas is one of the world’s largest global communications groups. It is organized into two divisions: Havas Creative Group and Havas Media Group. Havas Creative Group incorporates the Havas Worldwide network (havasworldwide.com), 316 offices in 75 countries, the Arnold micro-network (arn.com), 15 agencies in 12 countries, as well as several leading agencies including BETC. Havas Media Group (havasmediagroup.com) operates in over 100 countries, and incorporates four major commercial brands: Havas Media (havasmedia.com), Arena Media (arena-media.com), Forward Media and Havas Sports & Entertainment (havas-se.com). Further information about Havas is available on the company’s website: havas.com
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