MasterCard’s APMEA Gross Dollar Volume (GDV) rose 14.7% on a local currency basis to US$345 billion in Q4/14, compared to US$340 billion in Q3/14 and US$313 billion in Q4/13.
MasterCard’s (MC) Asia Pacific – Middle East – Africa (APMEA) region Purchase Dollar Volume (PDV) rose year-on-year (Y/Y) 14.5% on a local currency basis in the fourth quarter (Q4/14) to US$233 billion.
MC’ Cash Dollar Volume (CDV) was up by 15.1% on a local currency basis in Q4/14 to US$112 billion. The total number of Cash Transactions (CTX) hit 1008 million, compared to 869 million one-year ago.
MC has 482 million cards-in-force (CIF) currently in the APMEA region, compared to 421 million in Q4/13. The total number of accounts rose to 450 million in Q4/14, compared to 392 million for Q4/13.
RAM Research projects VS APMEA PDV will rise slightly to US$234 billion in the first quarter.
For more data on MasterCard’s APMEA Region access CardData®. For information and commentary on MasterCard’s APMEA Region visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on MasterCard’s APMEA Region are available exclusively through CardWeb.com.®
Gross dollar volume, purchase volume, cash volume and the number of purchase transactions, cash transactions, accounts and cards on a regional and global basis for MasterCard-branded and MasterCard Electronic branded cards.
GDV represents purchase volume plus cash volume and includes the impact of balance transfers and convenience checks; “purchase volume” means the aggregate dollar amount of purchases made with MasterCard-branded cards for the relevant period; and “cash volume” means the aggregate dollar amount of cash disbursements obtained with MasterCard-branded cards for the relevant period. The number of cards includes virtual cards, which are MasterCard-branded payment accounts that do not generally have physical cards associated with them.
The MasterCard payment product is comprised of credit, charge and debit programs, and data relating to each type of program is included in the tables. Debit programs include MasterCard-branded debit programs where the primary means of cardholder validation at the point of sale is for cardholders either to sign a sales receipt or enter a PIN. The data include information with respect to transactions involving MasterCard-branded cards that are not processed by MasterCard and transactions for which MasterCard does not earn significant revenues.
Information denominated in U.S. dollars is calculated by applying an established U.S. dollar/local currency exchange rate for each local currency in which MasterCard volumes are reported. These exchange rates are calculated on a quarterly basis using the average exchange rate for each quarter. MasterCard reports period-over-period rates of change in purchase volume and cash volume on the basis of local currency information, in order to eliminate the impact of changes in the value of foreign currencies against the U.S. dollar in calculating such rates of change.