MasterCard’s (MC) European region Gross Dollar Volume (GDV) rose year-on-year (Y/Y) 16.2%, on a local currency basis, in the fourth quarter (Q4/14). Growth in the region has been growing steadily and will likely remain so through 2015.
For the fourth quarter GDV of US$347 billion, increased 16.2%, compared to 12.1% in the prior quarter, and 14.1% in the year ago quarter.
Purchase Dollar Volume (PDV) soared by 12.3% to US$235 billion in Q4/14, compared to 10.1% one-year ago.
Cash Dollar Volume (CDV) rose 25.2% to US$112 billion, compared to 23.4% in Q4/13.
MC has 374 million cards-in-force (CIF) currently in the Europe region, compared to 323 million in Q4/2013. The total number of accounts rose to 356 million in Q4/2014, compared to 307 million for Q4/2013.
GDV LOCAL Y/Y GROWTH
RAM Research projects MC Europe growth will increase slightly in the first quarter to 16.3%.
For more data on MasterCard’s European Region access CardData®. For information and commentary on MasterCard’s European Region visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on MasterCard’s European Region are available exclusively through CardWeb.com.®