Synchrony Financial inked a multi-year agreement with American Underwater Products (AUP) to launch a new consumer credit card for the purchase of scuba and dive equipment.
As part of Synchrony Financial’s Sport Program, the credit card* will be offered through AUP’s network of nationwide dealers for the purchase of scuba and dive equipment, including Oceanic, Oceanpro, Hollis and LavaCore brands.
The Company says financing plays an important role for sporting equipment shoppers, according to the 2014 Major Purchase Consumer Study** commissioned by Synchrony Financial. More than 84 percent of sporting equipment shoppers begin their research online, reviewing products, as well as promotions and payment options; and spend 86 days, on average, before making a major sports purchase. At the same time, 69 percent of cardholders surveyed reported that they “always seek promotional financing options” when making a sporting equipment purchase, and nearly half would choose not to purchase or go elsewhere if financing was not available.
Synchrony Financial is formerly GE Capital Retail Finance.
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