Visa Europe has launched a new marketing campaign to drive further adoption of contactless as it becomes the everyday way to pay. Currently, there are nearly 40 million Visa contactless cards in the UK and over 300,000 contactless payment terminals.
Working with creative agency Geometry Global and media agency MEC UK, Visa Europe has created a campaign to raise consumer awareness of the breadth of opportunities now available to pay quickly and easily with contactless payments across the nation.
The campaign will use creative imagery, video content, social media and online content to capture the unique payment experience and demographic in the UK, demonstrating how Britons are using Visa to pay contactlessly every day in surprising and often unexpected ways.
Online the campaign will also sit in Visa Europe’s “Golden Space” area on the UK website. It will act as a portal to showcase UK businesses that represent “Everyday Britons” and demonstrate how contactless payment has become an integral part of the way they serve customers. Visa Europe’s “Golden Space” website will also integrate with social media through the hashtag “#ContactlessBritain” and the Twitter handle @visagoldenspace.
A third aspect to the campaign is a product agreement with ITV which will see Visa contactless terminals appear in key shops and outlets on Coronation Street and Emmerdale.
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