Visa’s (VS) Latin America Caribbean (LAC) region Gross Dollar Volume (GDV) rose year-on-year (Y/Y) 13.7%, on a local currency basis, in the fourth quarter (Q4/14). Growth in the region has been growing steadily in the second half of 2014, and will likely remain so through 2015.
For the fourth quarter GDV of US$286 billion, increased 13.7%, compared to 12.1% in the prior quarter, and 10.0% in the year ago quarter, on a currency adjusted basis.
Purchase Dollar Volume (PDV) soared by 15.2% to US$109 billion in Q4/14, compared to 0.7% one-year ago.
Cash Dollar Volume (CDV) rose 12.8% to US$177 billion, compared to 8.0% in Q4/13.
VS has an estimated 450 million cards-in-force (CIF) currently in the LAC region, compared to 437 million in Q4/2013. The total number of accounts rose to an estimated 416 million in Q4/2014, compared to 407 million for Q4/2013. (Visa reports cards and accounts on a one quarter lag basis)
VS LAC GDV LOCAL GROWTH
RAM Research projects VS LAC growth will increase slightly in the first quarter to 13.8%.
For more data on Visa’s LAC Region access CardData®. For information and commentary on Visa’s LAC Region visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on Visa’s LAC Region are available exclusively through CardWeb.com.®
LAC is comprised of countries in Central and South America and the Caribbean.
Total volume, payments volume and cash volume, and the number of payments transactions, cash transactions, accounts and cards represent cards carrying the Visa, Visa Electron and Interlink brands. Card counts include PLUS proprietary cards.
Payments volume represents the aggregate dollar amount of purchases made with cards carrying the Visa, Visa Electron and Interlink brands for the relevant period; and cash volume represents the aggregate dollar amount of cash disbursements obtained with these cards for the relevant period and includes the impact of balance transfers and convenience checks; but excludes proprietary PLUS volume. Total volume represents payments volume plus cash volume.