Chicago-based Vibes has released mobile ad technology that allows consumers to “tap and save” branded content and offers to Apple’s Passbook or Google Wallet directly from a mobile ad.
WalletAds lets consumers click on mobile ads then save branded content, such as coupons and special offers, directly to their phones using Apple’s Passbook (on iPhones) or Google Wallet (on Android devices). This can be done in just two taps and will allow the consumer to save the offer for when they next make a purchase, whether in-store or online.
WalletAds also allows brands to send updates and push-like notifications directly to the consumer’s saved mobile wallet content, reminding them of offers they have saved, at relevant times and influencing the consumer through the entire purchase process.
Then four main features of WalletAds:
1. Persistence and Retargeting. Vibes’ data from 400+ mobile wallet campaigns shows that 90 percent of mobile wallet content is never deleted once consumers save it to Passbook or Google Wallet. WalletAds retargeting presents the opportunity for marketers to leverage this living entity, engage with their consumers, collect redemption data and store it in their database for application in future advertising efforts.
2. Prime placement. With the exceptional momentum Apple Pay is already showing, WalletAds gives brands access to arguably the most valuable real estate on the phone today: the mobile wallet. Advertisers using WalletAds can position their brands’ content side by side with consumers’ credit cards and on the device consumers use most.
3. Device detection. Vibes’ device detection technology automatically sends Passbook content to iPhones and Google Wallet content to Android devices.
4. Measurable ROI. WalletAds can be integrated into any mobile advertising campaign in seconds, giving businesses a seamless way to turn mobile ads into valuable mobile offers for their customers. Businesses will also have the ability to finally measure and analyze the results on their mobile advertising spend and attribute those results to a mobile ad the same way they would their other channels.
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