The BBVA Compass NBA American Express Card has officially hit the court and so far it is an easy dunk for NBA fans. The new card is the first payment card bearing the global NBA brand.
The BBVA Compass NBA American Express Card can be personalized with customers’ favorite team logos.
Among the card’s exclusive benefits is the NBA TripleDouble Rewards Program, which lets customers earn points redeemable for statement credits, NBA merchandise and exclusive NBA experiences from BBVA Compass and American Express.
Fans also have an opportunity to gain double points for transactions at gas stations and supermarkets, triple points for qualifying NBA-related purchases and five times the points for card uses coinciding with NBA All-Star and the NBA Finals.
Points can be redeemed for NBA merchandise and unique perks, including meet-and-greets with top players, tickets to special games and behind-the-scenes experiences.
The launch is supported by a cross-platform digital campaign that showcases some of the league’s best players ” including the bank’s national brand ambassadors, Kevin Durant and James Harden, and regional brand ambassadors Kawhi Leonard and Chandler Parsons.
All-Stars Durant and Harden helped announce the card-issuing partnership between the bank, the NBA and American Express in February ahead of NBA All-Star 2015.
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