South Africa’s Ovations Group is taking the leap onto a beaconized payments platform. The provider of business process transformation solutions will use the platform from San Francisco-based Pay With Drop.
The partnership will create a powerful and unique beacons mobile payments environment that will enhance mobile payments adoption for both merchants and consumers.
Drop, by leveraging beacon technology combined with Ovation’s local market expertise expects to accelerate mobile payment adoption along with spending, by enabling consumers to order and pay at a distance, taking away the necessity of standing in line.
Drop enables merchants to get as close as possible to connecting real time analytics driven advertising to a purchase decision, while enabling consumers the convenience of being able to order & pay at a distance and avoid the line.
Beacon technology is rapidly taking hold with half of the top 100 retailers in the US testing beacons this year, and with adoption expected to reach about 72% by 2019. Globally, South Africa will be one of the primary drivers of beaconized mobile payments adaption.
The mobile payments market in Africa is even bigger than the US, and second only to Asia/Pacific and so it’s an important market for us to be in. In 2012 alone, Africans spent over $57.8 billion in mobile payments.
Ovations offers a complete portfolio of business transformation solutions and services. Its partners and clients include; IBM, Oracle, EMC, Nedbank, Barclays and MMI Holdings. Drop, the US-based cutting edge, beacon driven, mobile payments consumer app that launched at Money 2020 encompasses loyalty, analytics, proximity marketing and payments.
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