A proof-of-concept connected car to test mobile and online purchases on the go is the works. Visa, Pizza Hut and Accenture have teamed to develop a connected car for commerce a reality.
The connected car is expected to feature Visa Checkout, Visa’s online payment service, cellular connectivity, Bluetooth Low Energy (BLE), as well as Beacon technology deployed at Pizza Hut restaurants to alert staff when the customer has arrived and is ready to pick up the order. The integration of these technologies is being managed by Accenture.
Visa says it, based on a Gartner study, expects more than 250 million vehicles worldwide will include some form of embedded connectivity.
Visa Checkout, the online payment service that lets consumers make purchases with just a few clicks, integrated into the dash of a connected car, will allow consumers to easily order food from the car. Interactive Voice Control (IVR) will be used to enable consumers to easily and securely make in-car purchases. IVR enables the driver to order and authenticate the purchase while keeping both hands on the steering wheel and maintaining focus on the road.
Pizza Hut, the world’s largest pizza company and biggest digital pizza brand by order volume, has already integrated Visa Checkout as an easy checkout option on pizzahut.com. As part of the connected car trial, the company now will provide in-car access to menus, delivery and pick-up options as well as test in-restaurant “beacon technology” to notify team members when the customer’s car has arrived.
Accenture plays a pivotal role developing the applications and integrating several technologies to build the technical foundation for secure and seamless in-car purchases. This includes the car’s head unit, cellular network, Visa’s payment technology, the restaurant’s eCommerce platform, beacon and Bluetooth technologies.
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