TouchSuite has teamed with Frederick, to offer the company’s automated marketing platform as an integrated solution within its Firefly Salon point of sale system.
The partnership creates an opportunity for TouchSuite’s salon and spa clients to access Frederick’s suite of intelligent digital marketing tools from within their POS unit in order to fill last-minute openings and increase revenue through fully automated, data-driven marketing campaigns.
Frederick’s operates on cloud-based platform that has been fully integrated into Firefly to automatically trigger email and SMS campaigns to targeted consumers within that salon’s client database that have been systematically determined most likely to book the open slots. Known for its expertize in building effective, retention marketing strategies, Frederick’s campaigns can be set up in minutes and require nothing more of its user than a familiarity with the salon’s own booking patterns and pricing. From here, Frederick will automatically launch targeted and effective business-building marketing tactics that will quickly result in increased bookings and revenues.
Consumers that are reached via a Frederick campaign can book the open slots online or from any smartphone, and the appointments instantly sync to that salon’s Firefly booking calendar.
Frederick marketing campaigns are highly-targeted based on a customers’ appointment history and preferences. The partnership supports TouchSuite’s ongoing efforts to provide small businesses with the same, highly-advanced tools and resources of its national and global competitors.
The intuitive Firefly system packs unprecedented performance into a sleek, modern unit, equipped with an integrated credit card reader, built-in speakers and plenty of USB and serial-based ports.
Designed as a seamless, single-unit solution, the system converges key business tools and solutions, including online booking and appointment setting, client database management, document management, an advanced, comprehensive marketing suite, social media integration, inventory control and accounting reports, and mobile accessibility and synchronization.
It is the first and currently only POS system in the country with integrated EMV payment processing capabilities, and one of the only processors integrated with QuickBooks business software, drastically streamlining the customer transaction process and, subsequently, business accounting and administrative functions, by eliminating the need to manual reenter payment data.
For more data on TouchSuite access CardData®. For information and commentary on TouchSuite visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on TouchSuite are available exclusively through CardWeb.com.®