Prepaid card giant Blackhawk Network has beefed-up its digital services platform with exchange services, which allows users to instantly sell their retail, restaurant and a large variety of other brands’ gift cards.
These enhancements mark the first application of Blackhawk Network’s exchange services directly in a mobile wallet platform, and are available for developers and Blackhawk partners. The company is showcasing these features in the free GoWallet mobile app on iOS, with support for Android expected to come soon.
The exchange services allow users to easily sell physical and digital gift cards right from their smart phone or tablet using the GoWallet mobile app. Users receive an offer quote for their gift card and, if accepted, they will receive the quoted amount loaded on a GiftCardMall.com e-gift, which they can use to buy their preferred gift card at GiftCardMall.com.
More cash-out options will be coming soon.
Blackhawk Network’s digital services platform is also announcing the ability to quickly and accurately scan gift cards directly into the wallet platform, using the GoWallet mobile app. The scan and optical character recognition feature utilizes the user’s smartphone camera instead of requiring the manual input of numbers, making uploading of gift cards fast and more convenient.
In addition to the exchange and card scan capabilities, GoWallet enables users to:
• Easily upload any gift card to GoWallet
• Access real-time gift card balances for supported gift cards
• Quickly redeem gift cards in-store and online through GoWallet
• Conveniently manage multiple gift cards in one place
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