VISA ReadyLink has been integrated into Walmart’s Rapid Reload network of prepaid card programs. Visa reloadable prepaid cardholders can now add funds to their general purpose reloadable (GPR) cards at participating Walmart stores.
The handiwork is the work of Atlanta’s InComm, a provider of integrated point-of-sale (POS) technology solutions to retailers. InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide.
Walmart’s Rapid Reload serves a multitude of GPR cards and prepaid programs, empowering millions of customers with the ability to reload their cards with a simple swipe directly at the register, eliminating the need for a multi-step process of purchase and subsequent redemption of a separate reload pack.
Visa ReadyLink serves over 100 prepaid programs, which will further expand Walmart’s Rapid Reload consumer base. For customers, the launch will enable them to add funds to their cards using cash or check for a $3.74 reload fee.
In related Walmart news: The Green Dot prepaid contract with Walmart is up for renewal.
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