Tapit and Gemalto have joined to launch “Tapit and Buy.” It is the first solution of its kind, leveraging Gemalto’s Netsize operator billing system and Tapit’s Cloud Platform to transform a wide range of physical assets into ‘one-tap’ mobile payment terminals.
“Tapit and Buy” is an innovative solution whereby the consumer taps their smartphone against a Tapit-enabled physical support, such as outdoor media posters, product packaging and in-store marketing materials, enabled by an NFC tag, QR code or beacon. They are then instantly directed to the media owner’s ecommerce site where they can buy digital content, in one click, charged to their operator phone bill.
This new collaboration has an initial focus on the UK for transactions worth up to £30 for digital content such as e-publications, video, music and games.
This solution gives enterprises the opportunity to forge direct relationships with consumers via their physical assets, and measure precisely the return on investment achieved by advertising campaigns.
Gemalto says a host of stakeholders stand to benefit from new opportunities and revenue streams, including brands, outdoor media owners, marketing and advertising agencies, and mobile network operators seeking to sell direct to millions of potential customers.
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