TrialPay, a privately held company with an offers platform that connects merchants with millions of consumers through targeted promotions is being acquired by Visa.
Visa plans to integrate TrialPay into its product portfolio as a simple, cost-effective way to help merchants acquire customers, drive traffic, and increase sales by reaching Visa cardholders with targeted offers.
TrialPay’s technology will strengthen Visa’s merchant offers capabilities and accelerate its ability to drive commerce opportunities through highly customized, real-time offers to cardholders. Additionally, by integrating TrialPay’s technology with existing Visa network assets, merchants will be able to receive more timely and valuable customer insights through Visa’s data and analytics capabilities.
Visa’s current suite of merchant solutions and services focuses on helping merchants:
• Grow Sales and Loyalty: A full set of product offerings that enhance customer engagement and loyalty via highly-targeted marketing solutions, offers, and rewards programs. Visa’s analytics and consulting services also provide merchants with timely market insights and campaign measurement capabilities.
• Build Omni-Channel Commerce Experiences: A diverse set of tools, ranging from Visa Checkout to Visa payWave, that help merchants offer seamless, streamlined payment experiences across commerce channels including mobile, eCommerce, and brick-and-mortar.
• Reduce Risk: A suite of capabilities that help minimize risk through enhanced customer authorization, risk monitoring and fraud analytics, and with the ability to provide for a secure experience across different form factors.
TrialPay has approximately 60 employees and is headquartered in Mountain View, California. The acquisition is expected to be completed in Visa’s fiscal third quarter 2015, pending satisfaction of customary closing conditions including regulatory approvals.
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