Visa has embarked on a 20-city tour to educate small businesses and consumers EMV. Visa is also hosting webinars and recently launched an online toolkit to help U.S. businesses make the EMV transition.
Participants will have the opportunity to hear from payments industry experts and connect directly with merchants who have already migrated to chip technology. They will also have an opportunity to see demonstrations of how chip technology works at the payment terminal to protect sensitive account information from risk of fraud.
While chip implementation in the U.S. is underway, a recent study conducted by the Aite Group found that one-third of small- and medium-sized merchants are still unaware of chip technology. Aite research also reveals counterfeit fraud in countries such as Australia, Canada and the U.K. decreased by 50-75 percent after merchants and financial institutions adopted chip technology.
In addition to in-market events, the Small Business Chip Education Tour will also host webinars that will be made available on the company’s dedicated chip website, www.Visachip.com.
Visa’s online toolkit, available at www.VisaChip.com/businesstoolkit includes a step-by-step guide to adopting chip as well as videos, infographics, and other resources to help merchants make the seamless transition to chip-activated terminals.
The tour launched from Austin, TX. The second stop will be held in Orlando, Florida, in partnership with the Orlando Chamber of Commerce on April 3, 2015.
For additional data on Visa U.S. EMV access CardData®. For historical news and commentary on Visa U.S. EMV visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. RAM Research® forecasts on Visa U.S. EMV are available exclusively through CardWeb.com.®