CardWeb.com’s CardData Reports today features the “Flying Forward: What the Future Holds for Airlines and the Travel Industry” report from Airline Information, organizer of commercial airline, loyalty and co-brand card conferences across the globe.
Based on interviews with leading airline, loyalty, and travel technology experts who attended the 2014 Airline Information Annual Mega Event in New Orleans, the report lays out emerging trends, challenges and opportunities for airlines and travel brands in the coming years.
New Challenges and New Markets Create New Opportunities
“Airlines and the entire travel industry are finally embracing new mobile technologies and the better use of passenger data to create experiences that today’s travelers can enjoy more,” said Michael Smith, Managing Partner of Airline Information. “Airlines, airline marketers, and everyone in the travel chain can improve both their bottom lines and customer satisfaction scores by embracing some of the suggestions offered by leading these travel executives.”
Continued competition among major airlines, low-cost, and hybrid carriers has created incentives for airlines to provide more choices for passengers through retail partnerships, personalized services and more flexibility within their loyalty programs, added Chris Staab, co-founder and Managing Partner of Airline Information.
“Premium classes are becoming more premium, and economy classes are becoming more basic,” says Staab. “For many airlines, frequent flyer programs remain unchanged, so loyalty programs are becoming one way for passengers to access premium services without paying premium prices.”
Changes Ahead: In the Air, On the Ground, All Around
The 21-page report is available for download here. Some of the report’s insights include:
Buoyed by an improving global economy, airlines are re-energizing their focus on revenue and income through partnerships, more opportunities to create revenue in the sky and on the ground, and initiatives that give passengers more of what they want – when they want it – throughout the journey, often via mobile devices.
What happens inside the cabin is being transformed by new on-board technologies and mobile-driven data, including expanded opportunities for travelers to buy products and services before, during and after flights; more in-flight entertainment and better in-air connectivity; personalized interactions based on loyalty; improved on-board amenities and data-informed customer service.
Loyalty programs are favoring higher spending over number of miles traveled, enabling members to earn/redeem rewards from a broader range of transactions, partners, outlets and events as they travel.
Airlines are increasingly recognizing and embracing the “mobile-first” realities, challenges and opportunities that arise from air passengers’ reliance on ever-present smartphones, making it easier for them to find, book, board, pay for, upgrade, track and share memories in the mobile environment.
The report, Flying Forward: What the Future Holds for Airlines and the Travel Industry, includes interviews and contributions from many of world’s leading airline, loyalty and travel technology experts from Boxever, CellPoint Mobile, Connexions Loyalty, Datalex, EveryMundo, Expedia, Global Blue, GuestLogix, ICLP, IdeaWorksCompany, Points, and PointsHound.
To download a copy of the 21-page report, Flying Forward: What the Future Holds for Airlines and the Travel Industry, visit http://thinkinkpr.com/airline-report.