Online retail sales in the U.S. are expected to hit $480 billion by 2019 growing by compound annual growth rate (CAGR) of 10%. Categories once trailing behind in online sales, like furniture and auto parts, will likely have compound annual growth rates of 15% and 11%, respectively,
Forrester Research says online retail sales in the U.S. will reach $334 billion in 2015, approximately 10% of all sales in the U.S. eCommerce will experience a strong compound annual growth rate (CAGR) of 10% over the next five years, translating to $480 billion in online sales by 2019. Physical goods lead the growth in eCommerce as digital goods reach maturity.
Already, 69% of the U.S. online population regularly buys products online, with clothing, consumer electronics, and computers generating about a third of all online shopping dollars in the U.S.
By 2019, Forrester projects that the music category, which drove eCommerce growth more than 15 years ago, will be nearly all digital.
U.S. Online Sales
2015: $334 billion
2016: $367 billion
2017: $404 billion
2018: $444 billion
2019: $480 billion
Source: Forrester Research
For data, background and forecasts on Online Sales: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).