eBay released Magento Enterprise Edition 1.14.2, a Braintree extension, plus New Relic and Cloud partnerships. The combination
gives retailers greater insight into their businesses, enhance their payment and merchandising capabilities, provide an expanded mobile toolset, and offer more cloud hosting options.
Magento Enterprise Edition 1.14.2 and Community Edition 1.9.2 key new features include: new automated product category sorting capabilities for Enterprise Edition that make merchandising faster and consistently highlight top performing and profitable products. Integration of Google Tag Manager in Enterprise Edition to enable faster time to market for new marketing campaigns, more accurate data collection, and access to advanced reporting and analytics. Access to new automated functional tests to help improve implementation quality and time to market by speeding up the testing process.
Magento Mobile Software Development Kit (SDK) enables retailers to create custom iOS applications to help them grow their mobile sales and build brand affinity and loyalty. With over 2.17 billion global app users expected by the end of 2015, and growing usage of mobile shopping and lifestyle apps, adding a mobile app can play a critical role in capturing more mobile sales and a greater share of wallet. The Magento Mobile SDK provides a comprehensive library of resources for creating a full-featured Magento app that significantly reduces development effort and time to market. Additionally, the SDK includes a sample app that merchants can customize to accelerate their development.
Braintree Payment Extension: The Magento platform now integrates with Braintree to offer retailers enhanced online payment capabilities. This free and easy to install extension helps increase sales, reduce risk and deliver a better customer experience by managing customer issues like exchanges and errors over the phone without ever having to request the customer’s credit card information a second time. Merchants can easily integrate Braintree with their Magento store, accept payments globally and rely on state-of-the-art managed fraud protection via Kount, offered through the extension.
New Relic Extension: Magento is also announcing a new extension for the New Relic software analytics platform. This extension will give merchants visibility into their hosting environment health and application performance, so they can quickly identify the root cause of issues and consider new ideas for improving site performance. Leveraging the New Relic Insights service, Magento customers can also track data such as order activity, average order value, catalog size, installed modules, and more so they can get a better understanding of how site configuration and performance influence conversion.
Magento continues to expand in the Cloud by adding to its roster of top cloud hosting and technology providers, Magento now partners with Lagrange Systems to help retailers provide an optimal customer experience no matter where they host their sites. Lagrange Systems, a new Magento Gold Technology Partner, has developed a powerful solution called CloudMaestro to provide unrivaled speed and availability in cloud deployments. It proactively optimizes website performance, dynamically scales with traffic demands, increases cloud throughput, and self-heals server resources to ensure cloud-hosted Magento sites have the capacity they need – even during periods of peak demand.
For data, background and forecasts on eBay Enterprise: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).