Japanese retailers and advertisers will soon be able to close the loop and reward customers for in-store transactions, in order to drive more sales from international shoppers. Currently, advertisers in Japan can only provide such services when shoppers make purchases online, but not in physical stores.
The new option is the result of a partnership between Tokyo-based ValueCommerce and MasterCard to launch a marketing service that will enable advertisers in Japan to provide reward points and other preferential services when consumers visiting Japan shop at their physical stores beginning from June.
Advertisers in Japan are expected to use the service to grow their inbound retail businesses by providing international customers with enhanced shopping experiences while traveling in Japan.
The service will also enable advertisers to send promotional information to customers of Pinpoint, a major Australian loyalty-reward service provider acquired by MasterCard last year. Pinpoint manages rewards programs for issuers and merchants throughout Asia Pacific, including Australia, Greater China, India and Japan.
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