MasterCard is gobbling up a top cloud-based analytics provider for $600 million. The acquisition of Applied Predictive Technologies (APT) follows the recent acquisition of 5One, a London-based retail consulting and analytics firm.
APT’s Test & Learn platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.
As part of the company’s services portfolio, Applied Predictive Technologies will now have access to MasterCard’s analytics suite, consulting capabilities, marketing services and global footprint that will expand its reach and value.
With offices in Washington, D.C., San Francisco, London, Bentonville, Ark., Taipei, Tokyo and Sydney, Applied Predictive Technologies customers include Fortune 100 companies across a number of industries.
MasterCard Advisors is the professional services arm of MasterCard and combines these offerings with payments expertise to provide financial institutions and merchants actionable insights and solutions that lead to improved value and experiences for consumers.
The transaction is anticipated to close in the second quarter of 2015.
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