Over the past two years mobile transactions at Starbucks have doubled from 4 million transactions per week in Q1/13 to 8 million transactions in Q1/15. The number of mobile transactions has significantly soared since the second quarter of 2014 and set to soar higher as Mobile Order & Pay expands this year.
The number of My Starbucks Rewards (MSR) cardholders have soared from 10 million in the first quarter of 2013 to 16 million in the first quarter of this year.
The Starbucks mobile app was launched in the second quarter of 2009.
WEEKLY MOBILE TRANSACTIONS
Q1/14: 5.5 million
Q2/14: 6.0 million
Q3/14: 7.0 million
Q4/14: 7.0 million
Q1/15: 8.0 million
The Company says for the first time ever, the Company has over 10 million active MSR members in the U.S, up 27% over last year having added 1.3 million new MSR members in Q2. Starbucks says the 8 million mobile payment transactions per week it is processing now, equals nearly 19% of its U.S. store tender for the quarter. Also in the second quarter Starbucks says it not only experienced record card redemptions following the record holiday card sales and loads but also recorded Q2 record card loads of over $1.1 billion for North America, a 19% increase year over year.
Starbucks added 1.3 million new My Starbucks Rewards members alone in Q2. More additional members in one quarter than most loyalty programs have in total and now have over 10 million active members with almost 6 million members being active Gold members. My Starbucks Rewards will continue to be among its most important business drivers as new members contribute not only to short term increases in revenue and profit but also to long term loyalty for many years to come.
In December, Starbucks introduced Mobile Order & Pay to its 150 stores in Portland, Oregon. Since then the Company expanded mobile order and pay to over 600 stores in the Pacific Northwest and is now on track to roll out mobile order and pay nationwide this calendar year.
The Company says Mobile Order and Pay has been extremely well received by its customers enabling them to order ahead, avoid lines, avoid waiting for orders to be filled resulting in shorter lines, faster service, improved more efficient in-store operations and execution and an elevated Starbucks experience, and mobile order and pay is driving incrementally as the Company is seeing an increase in both attach and daily transactions in those stores and markets where mobile order and pay has been launched.
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