Visa’s average ticket (TIX) per point-of-sale (POS) purchase has been rock solid for the past five years. According to CardData, the Visa average TIX for full-year 2014 for credit cards is $84.18 and $37.57 for debit cards, down 60 cents and up 48 cents respectively, compared to 2010.
In the U.S., Visa processed 14.4 billion credit card transactions last year on purchase dollar volume (PDV) of $1.2 trillion. U.S. debit card transactions were 33.9 billion and PDV was $1.3 trillion for 2014..
In 2010, Visa processed 9.4 billion U.S. credit card transactions for $809 billion in PDV and 28.4 billion U.S debit card transactions on $1054 billion of PDV.
VISA U.S. AVG CC/DC TIX
Source: Visa; CardData
Payments volume growth, on a constant dollar basis, for the three months ended December 31, 2014, was 11% over the prior year at $1.2 trillion.
Cross-border volume growth, on a constant dollar basis, was 8% for the three months ended December 31, 2014.
Total processed transactions, which represent transactions processed by VisaNet, for the three months ended December 31, 2014, were 17.6 billion, a 10% increase over the prior year.
Data processing revenues rose 9% over the prior year to $1.4 billion. International transaction revenues grew 9% over the prior year to $970 million. Other revenues, which include the Visa Europe licensing fee, were $204 million, an increase of 14% over the prior year. Client incentives, which are a contra revenue item, were $713 million and represent 17.4% of gross revenues.
For data, background and forecasts on Visa: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).