The latest social media message from deep south-based CompareCards is Americans recognized they were spending a lot of money on food and considered it a problem as they had less to spend in other areas. Most of the individuals who stated this is a problem said they would prefer to spend money on other things (as opposed to saving).
SC-based CompareCards says in February 2015, more than 3.6 million conversations about personal finance were analyzed from various online mediums. Data was gathered from social networking sites, blogs, forums, websites, TV, radio, and conversations in magazines and newspapers. Patterns in these conversations determined what consumers were talking about, what consumers care about, and emerging trends.
The weather forecast-themed report is broken down into three categories including: New Developments, the “I” of the Storm and On the Radar.
New Developments: Conversations about “overspending on food” were discussed with more volume (~140,000 posts) than any other topic in February. Individuals recognized they were spending a lot of money on food and considered it a problem as they had less to spend in other areas. Most of the individuals who stated this is a problem said they would prefer to spend money on other things (as opposed to saving).
“I” of the Storm: “Identity theft” is this month’s big idea featured in the ‘I’ of the Storm. This area covers multiple concerns faced by consumers, including topics about tax fraud, data theft trials, and international hacking, all of which are primarily negative within their discussions.
On the Radar: The following topics are the most emotional topics, but have yet to become high in volume. If these topics gain attention and volume, they are likely to drive changes in behavior and beliefs.
Questions About Tax Fraud
Income Tax Questions
Fraudulent Tax Returns
800,000 Receiving Wrong Affordable Care Act Information
Fundraising and Charity
For data, background and forecasts on the CompareCards: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).