U.S. small business optimism is reaching a fever pitch in 2015, soaring 33% since 2009 following the depth of the Great Recession, but businesses still struggle with attracting and retaining customers.
Capital One and Pacific Community Ventures (PCV) have partnered to announce the national launch of BusinessAdvising.org, an online mentoring platform matching small businesses located in or hiring from low-income communities with expert advisors in areas such as marketing, technology, finance, and more.
As part of the PCV partnership, Capital One will also provide associate volunteers to serve as small business advisors. The launch of BusinessAdvising.org is part of Capital One’s $150 million Future Edge initiative, designed to help individuals and entrepreneurs succeed in a digitally-driven economy. To further support the Future Edge initiative, Capital One is investing an additional $500,000 in low-interest loans to Pacific Community Ventures to help expand their lending efforts to microbusinesses across the state of California.
As part of its ongoing initiative to recognize and reward its customers, Capital One has also launched a customer campaign aimed at helping small business owners obtain what they want most – more customers. The Spark Plug campaign gives Spark Business Bank customers in select markets a chance to win a custom advertising boost in their community. Capital One Spark Business is also providing a wide variety of offers to their existing and prospective customers throughout the entire month of May.
According to a recent Capital One Spark Business survey of 505 small business owners conducted online by Harris Poll in April, 76 percent of owners face marketing challenges, with 39 percent claiming they have not executed any marketing initiatives in the past six months.
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