Jim Battista is back and has helped form the new Factor4 business to offer gift and loyalty solutions to merchants. The Company has acquired the book of business containing over 11,000 gift and loyalty customers from SparkBase.
The acquisition also includes a license for SparkBase’s proprietary gift card and loyalty program software platform designed for small business end users. Jim Battista, Craig Davis, JT Dominick and Leo Welf, whose combined payments industry expertise is over 60 years, formed Factor4. Dan Battista will serve as President of Factor4 and will be responsible for the day-to-day management of the company.
Jim Battista, who sold leading gift card and loyalty program provider ProfitPoint, Inc. to investors in 2010 and is Co-Founder of MAPP Advisors, a leading boutique Mergers & Acquisitions firm in the payment processing industry.
Factor4 will partner with Independent Sales Organizations (ISO), credit card processors, POS systems, ecommerce platforms, etc. to offer gift and loyalty solutions to merchants.
SparkBase partners with more than 100 resellers and technology partners to offer integrated loyalty and gift card solutions to businesses.
For data, background and forecasts on Gift Cards: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).