Advanced predictive analytics delivered at various touch points in a true omni-channel solution is now a reality. Toshiba Global Commerce Solutions and SAS have come together to bring visualization and predictive analytics to the retail industry.
This alliance between Toshiba and SAS will allow retailers to leverage insights where consumers interact with technology- gaining greater insights and transparency into shoppers’ behavior, and impacting the success of loyalty and promotions campaigns. This solution will also allow retailers to tap into consumer groups and social networks in order to connect with new customers at critical decision points before, during and after each transaction.
As consumers rapidly adopt new technologies, retailers are gaining new ways to connect with customers, and also new opportunities to capture data. In fact, research findings indicate that consumers are 55% more likely to share personal and shopping behavioral data in exchange for a more customized experience or reward. While many retailers recognize the value of this data, they still struggle to capture and make use of it, despite the growing consumer buy-in. By combining the strengths of these two companies, retailers can now gain a significant advantage – helping to uncover actionable insights, recognize and react to trends through real-time data visualization, and identify next best actions to optimize conversion rates.
It’s no longer enough for retailers to just know who their customers are – retailers need an edge in the way they connect with and influence consumers to drive increased value. To be successful, retailers must capitalize on each opportunity, and learn from every single interaction. This alliance follows on Toshiba’s commitment to be the leading innovation and technology partner in the promotions and loyalty space.
For data, background and forecasts on Toshiba Global Commerce Solutions: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).