SuperGroup, the UK fashion retailer, has picked Wincor Nixdorf to provide an IT managed service to support its existing stores in the UK and six other European countries, as well as supporting future expansion throughout Europe.
Under the terms of this contract, Wincor Nixdorf will provide dedicated first level help desk support and hardware maintenance availability services for SuperGroup’s entire store IT infrastructure to improve uptime and enhance the customer experience.
SuperGroup awarded this contract to Wincor Nixdorf because of its true multi-lingual capability, its ability to provide a standard service delivery model internationally, and its solution model that demonstrates a real end-to-end capability whilst being commercially attractive. It also recognized Wincor Nixdorf’s world class team and its ability to provide scalable solutions so that it can support SuperGroup as its store network grows.
SuperGroup is the owner of the Superdry brand and operates in the branded fashion sector. Superdry targets the young fashion market with affordable premium quality clothing and accessories for both men and women in the 15 to 25 age bracket, although the brand has become increasingly appealing to a much broader group as it develops its breadth of product ranges.
Since the first Superdry store opening in 2004, the business has grown rapidly and now operates 526 branded locations. There are 96 owned stores and 64 concessions in the UK. There are 50 owned stores, 126 franchised and 13 concessions in Europe. The remainder of the estate is made up of franchised and licensed stores in the rest of the world.
The Group also has a successful e-commerce business. In addition to superdry.com, the Group operates 20 country specific Superdry websites.
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