Columbus-based Card Services business, a premier provider of branded private label, co-brand, and commercial credit programs, has signed a new multi-year agreement to provide private label credit card services for Cornerstone, a business unit of HSN.
Alliance Data Systems Corporation announced its Columbus, Ohio-based Card Services business, a premier provider of branded private label, co-brand, and commercial credit programs, has signed a new multi-year agreement to provide private label credit card services for Cornerstone, a business unit of HSN. HSNi is a $3.6 billion interactive multichannel retailer and parent company of long-time Alliance Data brand partner HSN.
Cornerstone is comprised of premier ecommerce home and apparel lifestyle retail brands. Alliance Data will develop loyalty-driven card programs for five of Cornerstone’s seven multichannel brands — Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements – each incorporating a tailored approach to engage and reward their unique customer base. Alliance Data will leverage its unmatched customer insights, analytics and tools to drive greater brand loyalty and sales for each brand.
Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs®, Chasing Fireflies®, Frontgate®, Garnet Hill®, Grandin Road®, Improvements® and TravelSmith®. Cornerstone distributes approximately 325 million catalogs annually, operates seven separate digital sales sites and operates 11 retail and outlet stores.
Alliance Data’s Card Services business is a leading provider of tailored marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their cardmembers. We offer private label, co-brand, and commercial products to many of the world’s most recognizable brands across a multitude of channels.
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