Belgians can put the entire content of their wallet in MasterPass, a digital platform launched by MasterCard and implemented by Buy Way. Thanks to this digital wallet there will be no more waste of time looking for payment and loyalty cards, giving consumers the ability to make transactions in an easy and seamless way.
The wallet is open, which means that in addition to MasterCard cards, consumers can use and store other branded credit, debit and prepaid cards.
The launch of this new platform confirms an ongoing trend where every connected device becomes a medium for payments: the computer, the tablet, the smartphone but also the home television or game console. Consumers are however faced with a very wide range of apps and payment cards, turning a payment into a complex process.
MasterPass is a global digital platform eliminating the need to re-enter detailed payment and shipping information with every purchase, simplifying and speeding up the process of a payment from any connected device. Each digital wallet stores the cardholder’s payment and shipping information, including loyalty cards, in one secure place making shopping at thousands of online merchants faster and more convenient.
Buy Way is very happy to be the first partner in Belgium to offer the MasterPass functionality to its customers.
Shoppers that are not client of Buy Way can still create a Buy Way MasterPass wallet through our own website https://masterpass.com/, choosing Belgium as country, or through merchant websites accepting MasterPass including AS Adventure, De Persgroep, New Pharma, Fleurop, Farmaline, and Connections Webshop.
They then need to select the goods, use the ‘Buy with MasterPass’ checkout button on the merchants’ websites, login to their wallet, verify their preferred card and shipping address and confirm the payment. The merchant receives instant payment confirmation and shipping information for delivery.
After the registration has been done consumers will be able to enjoy the checkout shortcut every time with just a click, tap or touch for purchases online via computer, smartphone or tablet.
For data, background and forecasts on MasterPass: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).