New research shows shoppers’ number one pain-point limiting them from regularly using coupons is forgetting them at checkout in-store. In fact, 79% of surveyed shoppers shared they would not buy an item if they forgot to bring a coupon in-store.
According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers, especially those with children, because they find most digital coupons to be harder to use than traditional paper coupons.
The study, “Creating Loyalty With Millennials and Young Parents: How Automated Redemption And Card-Linked Offers Will Solve The Adoption Dilemma For Digital Coupons” which surveyed 516 U.S. shoppers cites retailers and brands who offer simplicity will find millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, driving loyalty.
According to the survey, 78% of shoppers report using a debit or credit card to pay for every day staples including grocery items and half of shoppers are interested in using card-linked offers, illustrating the importance of leveraging seamless and automatic coupon redemption specific to CPG retailers and brands.
Since 2011, Linkable Networks has been building a scalable platform that provides brands and retailers the ability to engage, reward and incent their consumers directly and across any channel – online, mobile and in-store. Linkable Networks pioneered the concept of card-linked-offers and have taken it to the next level.
For data, background and forecasts on CPG: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).
